The Perfume shop held their bi annual press event in Covent Gardens Mercer Street Studios. Celebrating 21 years of The Perfume Shop, the event showcased the most popular scents from each of its 21 years as the UKs favourite perfume retailer. Bluedog designed and produced the event with a central installation to hero the top selling perfume brands from each of the 21 years. Exhibitors such P&G, SAS, Elizabeth Arden and Coty were also supported in presenting their brands to Beauty journalists in preparation for the all important Christmas season. Over 100 journalists visited the event throughout the day and were treated to refreshments and a goody bag.