Taking place in a secret location, Bluedog worked alongside CS Global to create an exclusive launch event for Estée Lauder’s new range of products, The Estée Edit.
After working to design and build multiple pieces of set and press walls, Bluedog managed all aspects of the event ranging from project management to security and photography. Fifty contestant winners were told the secret location would be London’s Selfridges just hours before the event went live. On arrival, winners were greeted by the face of The Estée Edit and model, Kendall Jenner. The event also saw BBC Radio 1Xtra DJ, Yasmin Evans keeping the dancefloor full.