Sports Sponsorship

Lucky Strike Racing

The newly-formed Lucky Strike Racing Formula One team wanted to turn heads with a custom installation for Heathrow Airport and their own offices in London. This super ambitious and unique project involved chrome-plating an entire Formula One car displayed in an oversized Lucky Strike pack. 

The car (shell No.3 from Jacques Villeneuve test stock) was zinc-plated then chromed before taking centre-stage in the truly remarkable display that drew masses of attention.



P&G Olympics

As part of their Olympic activation, Procter and Gamble wanted to create a series of fully experiential themed brand environments aimed at international guests and athletes in London. 

Working with GMR, Bluedog were instrumental in the development, build and installation. The multi-zoned underground event at London’s Vinopolis entertained, pampered, and catered for 18,000 attendees over 21 days.

The programme won two prestigious awards at the 2012 Brand Event Awards: Best Sponsorship Event Strategy for the Olympics, and Best Brand Event Cosmetics and Toiletries.


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