Lucky Strike Racing
The car (shell No.3 from Jacques Villeneuve test stock) was zinc-plated then chromed before taking centre-stage in the truly remarkable display that drew masses of attention.
Working with GMR, Bluedog were instrumental in the development, build and installation. The multi-zoned underground event at London’s Vinopolis entertained, pampered, and catered for 18,000 attendees over 21 days.
The programme won two prestigious awards at the 2012 Brand Event Awards: Best Sponsorship Event Strategy for the Olympics, and Best Brand Event Cosmetics and Toiletries.