Bacardi have taken part in Electric Picnic Festival in Ireland for the last decade with the award winning Casa Bacardi, a branded experiential area for the festival goers including their own musical line up as well as three of their own bars with cocktails.
Bluedog facilitated the build of a bespoke staging unit featuring a DJ stage, 2 large bars and a special VIP bar. The main staging area was an impressive 14m tall and 10m wide structure inspired by the Bacardi building in Havana, Cuba.
The installation took 9 days to build and was open to the public for 28 hours over the 3 day festival.
The major Pernod Ricard rum brand ‘Havana Club’ wanted an attention grabbing experiential retail activation at Heathrow’s Terminal 5 for an airport-exclusive audience. We provided a series of bars inspired by the classic old cars of Cuba – with professional Cuban dancers, authentic music and cocktail samples. The entertainment and cocktail sampling proved extremely popular, increasing brand awareness and driving immediate sales well above average levels.