Experiential

Bacardi at Electric Picnic

Bacardi have taken part in Electric Picnic Festival in Ireland for the last decade  with the award winning Casa Bacardi, a branded experiential area for the festival goers including their own musical line up as well as three of their own bars with cocktails.

Bluedog facilitated the build of a bespoke staging unit featuring a DJ  stage, 2 large bars and a special VIP bar. The main staging area was an impressive 14m tall and 10m wide structure inspired by the Bacardi building in Havana, Cuba.

The installation took 9 days to build and was open to the public for 28 hours over the 3 day festival.

 

 

Havana Club

The major Pernod Ricard rum brand ‘Havana Club’ wanted an attention grabbing experiential retail activation at Heathrow’s Terminal 5 for an airport-exclusive audience. We provided a series of bars inspired by the classic old cars of Cuba – with professional Cuban dancers, authentic music and cocktail samples. The entertainment and cocktail sampling proved extremely popular, increasing brand awareness and driving immediate sales well above average levels.
WordPress Video Lightbox