Allergan Sales Conference 2016 – Barcelona

Bluedog’s latest production saw delegates from all over Europe converge on 3 hotels in Barcelona for a 4 day conference and celebration. With over 800 delegates in attendance from in excess of 12 countries, with a Grand Opening Plenary session for all delegates and support staff, an ambitious staging concept was undertaken.

Breaking from the usual plenary model, the session was themed around a TV interview show, with hosts and interviewees using there interview time to deliver the strategic messages to the sales teams across Europe. To add to the theme VT’s in the style of news, weather, cookery and technology continued the narrative. All of this was coupled with a ‘house band’ in the style of The Late Late Show or Jonathan Ross.

Directly following this and utilising the same production, Brent Saunders Allergan CEO, presented the quarterly ‘Townhall’. This was live streamed online to 15000 Allergan employees around the world. The entire set was then transformed with scenic and content changes to be the backdrop for the annual Presidents Club Awards.

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Allergan Sales Conference 2016 - GOP

Allergan Sales Conference 2016 - Gala Dinner

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